"". Could you be the new face of Look Fabulous Forever? And link up | Is This Mutton?

Fashion for the over 50s with books and beauty

Wednesday 23 January 2019

Could you be the new face of Look Fabulous Forever? And link up

One of my favourite beauty brands, Look Fabulous Forever, is seeking its new Face of 2019. I've received gift products from LFF in the past which I have reviewed, here and here, but I am not being paid or rewarded for this post. It's such a lovely opportunity for women over 50 that I'm pleased to feature it on Is This Mutton?
Look Fabulous Forever was created by Tricia Cusden and it's become more than a brand, it's a movement.

I love the way LFF feature "real" women on their website which might sound trite, but let's face it, how many beauty brand feature women over the age of 50?  Dior tried to sell us a pro-ageing cream using a model/actress in her 20s!

So what are LFF looking for, in their Face of 2019?  They want to hear from women over 50 who believe that age is no barrier to living a fabulous life. Women who have challenged perceptions of how older women should live their life, overcome adversity or found a new hobby or even made a big life change that has led to their happiness.

The winner will be a woman whose attitude to life reflects everything that Look Fabulous Forever seeks to encapsulate. This person would demonstrate great ‘joie de vivre’ which, loosely translated, means ‘an exuberant zest for life.’ She would also be a warm, enthusiastic and vivacious older woman who had taken risks which had pushed her well outside her comfort zone.

The photo shows Tricia, left, with Hilary Maddren, runner up; Annee Pain, winner - Face of LFF 2018, and Anna Kennedy OBE, runner up. Read their stories.

As the Face of LFF 2019 you could win: a professional makeover and photoshoot, £500 cash prize, range of LFF products, personalised colour and style consultation and ongoing appearances as the Face of LFF 2019. Plus there are 2 runner up prizes.

If you'd like to enter, you can do so here  The competition is open to UK entries only, one per person, and here are the terms and conditions.

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No items were gifted for this post.

#WowOnWednesday

Last week's readers' favourite was the lovely Liz Klebba from Closet Play Image, who shared an Instagram post celebrating her 56th birthday. Follow Liz here and get some great style tips from her blog here.
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