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Fashion for the over 50s with books and beauty

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About Is This Mutton

Is This Mutton? is all about fashion and fun for the over 50s. 

We are vital, energetic and fashionable, and blessed with wisdom and experience. We spend the most money of all the demographics on beauty and fashion.

We certainly don't need click bait articles and newspapers telling us what the over 50s should and should not wear! And we don't really want to wear elasticated skirts, except on Christmas Day. 

What we really hate is being represented by pictures of people in their 80s with walking sticks, or described as "grandmothers", "ageing gracefully" or "silver surfers."  Would these epithets be applied to men over 50 by the media? No. 

The title, "Is this Mutton?" refers to a saying in the UK, "mutton dressed as lamb," usually applied to older women in a derogatory sense.  Consequently, women over the age of 40 are made to worry about looking like mutton.

The blog was created by Gail, a woman in London whose background includes journalism and marketing director. 

Her intention is to showcase fashion from every outlet and price point, except designer, while trying to avoid retailers notorious for "fast fashion" and the poor ethical practices this usually involves.

Is This Mutton's philosophy is taking latest trends and adapting them to suit you, creating a few signature styles along the way.

New posts are published every Wednesday on the topics of fashion, beauty, fitness and jewellery. This post features the #WowOnWednesday link-up where other bloggers and Instagrammers are invited to share their posts to find new readers. Plus Is This Mutton publishes the following posts:
  • A review of the month on the last Friday, describing holidays,  exercise,  hobbies, walks and TV 
  • A monthly fashion post on the last Monday of every month featuring other bloggers in the #StyleNotAge challenge
  • A monthly post on the 3rd Thursday of each month in collaboration with other bloggers for "Tell Us About...."
  • A monthly book reviews post on the 3rd Friday of each month in collaboration with other bloggers for #WhatsOnYourBookshelf. I am a proud reviewer for NetGalley and rated a Top Reviewer. 
  • Occasional beauty posts
  • Book Spotlight posts where a book and author are featured. 
Is This Mutton is not monetized to provide an optimum reading experience. 

To contact the Is This Mutton team, please email Gail at isthismutton96@gmail.com 

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