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Fashion for the over 50s with books and beauty

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About Is This Mutton

Is This Mutton? is all about fashion and fun for the over 50s. 

We are vital, energetic and fashionable, and blessed with wisdom and experience. We spend the most money of all the demographics on beauty and fashion.

We certainly don't need click bait articles and newspapers telling us what the over 50s should and should not wear! And we don't want to wear elasticated skirts, except on Christmas Day. 

What we really hate is being represented by pictures of people in their 80s with walking sticks, or described as "grandmothers", "ageing gracefully" or "silver surfers."  Would these epithets be applied to men over 50 by the media? No. 

The title, "Is this Mutton?" refers to a saying in the UK, "mutton dressed as lamb," usually applied to older women in a derogatory sense.  Consequently, women over the age of 40 are made to worry about looking like mutton.

The blog was created by Gail, a woman in London whose background includes journalism and marketing director. 

Her intention is to showcase fashion from every outlet and price point, except designer, while trying to avoid retailers notorious for "fast fashion" and the poor ethical practices this usually involves.

Is This Mutton's philosophy is taking latest trends and adapting them to suit you. 

New posts are published every Wednesday on the topics of fashion, beauty, fitness and jewellery. This post features the #WowOnWednesday link-up where other bloggers and Instagrammers are invited to share their posts to find new readers. 

Book reviews,  Tell Us About and Style Not Age Challenge posts are published on a monthly cadence, with weekly book spotlights on a particular author.

Is This Mutton is not monetized to provide an optimum reading experience. 

To contact the Is This Mutton team, please email Gail at isthismutton96@gmail.com 

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