Fashion and fun for the over-50s.


Happy to discuss any brand opportunities. The target audience of Is This Mutton? is women over the age of 45 who are interested in fashion, beauty and jewellery.

I accept gifted products  (fashion, beauty, jewellery) if they are products I would happily choose and buy myself.

I write an objective post,  and provide social media promotion, without copy approval. My reputation as a blogger rests on my objectivity, honesty and integrity.

I always indicate in my posts if I am featuring products I have been gifted.  No mention of this means I bought the product(s) myself.  This adheres to the guidelines from the Advertising Standards Authority (ASA).  If I write a post about a gifted product, I will not include "do follow" links. This means I comply with Google guidance. It should not be an issue for brands with a good SEO strategy.

I don't offer any ad or link placements, or sponsored / contributed content. As a hobby blogger I am not monetizing my blog and I like readers to have the best experience, without ads and pop-ups appearing all the time. 

If you'd like to receive the media kit, or contact me, please email

My collaborations:

The-Bias-Cut - here and here
Denner Cashmere here
Vionic shoes:  here and here
Lotus Shoes - here 
Lily and Me here
Eva Trends - here and here 

Dove - here
ARK Skincare: firming serumcleanser and moisturizerexfoliator and masque
Josh Wood Hair here
Strivectin - here 
L'AVES skincare here
Look Fabulous Forever - here and here 
Endermospa here
Regentiv Instagram blog
Forever You Beauty - here 
Violet Jordan - here 

Gemporia - here and here 
Eternal Collection - here
Martha Jackson Jewellery - here
Aphrodite Jewellery - here 
Happiness Boutique - here

Lingerie and Hosiery
Playtex Lingerie here
UK Tights here and here
UK Lingerie here
Maidenform here
Charnos hosiery: here
Aristoc hosiery - Instagram 

Adagio Teas 
Imedeen here
Utmost Me here
Scentered here
The Diet Plate: here

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