Fashion and fun for the over-50s.


Happy to discuss any brand opportunities. The target audience of Is This Mutton? is women over the age of 45 who are interested in fashion, beauty and jewellery.

I accept gifted products  (fashion, beauty, jewellery) if they are products I would happily choose and buy myself.

I write an objective post,  and provide social media promotion, without copy approval. My reputation as a blogger rests on my having objectivity and integrity.

I always indicate in my posts if I am featuring products I have been gifted.  No mention of this means I bought the product(s) myself.  This adheres to the guidelines from the Advertising Standards Authority (ASA).  If I write a post about a gifted product, I am obliged NOT to feature "do follow"links as Google might penalise me. This should not be an issue for brands with a good SEO strategy.

If you'd like to receive the media kit, or contact me, please email

My collaborations:

Dove - here
Gemporia - here and here 
The-Bias-Cut - here and here
Denner Cashmere here
Playtex Lingerie here
UK Tights here and here
UK Lingerie here
Maidenform here
Lily and Me here
ARK Skincare: firming serum, cleanser and moisturizer, exfoliator and masque
Josh Wood Hair here
Strivectin - here 
Look Fabulous Forever - here
Adagio Teas 
Imedeen here
Endermospa here
Charnos hosiery: here
Vionic shoes:  here and here
Lotus Shoes - here 
Happiness Boutique - here
The Diet Plate: here
Eternal Collection - here
Martha Jackson Jewellery - here
Aphrodite Jewellery - here 
Utmost Me here
Scentered here

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