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Wednesday 16 August 2023

Threads, Bluesky or Elon's X?

 & #WowOnWednesday

Gail Hanlon from Is This Mutton in coral with teal

Dear friends. Were you a user of Twitter when it launched in 2006? Are you exploring Threads? And have you heard of Bluesky?

It was the emergence of two new players in recent weeks, Threads from Meta and Bluesky from Jack Dorsey, that made me realise how much I love Twitter, or X, as it has now been named by its owner Elon Musk.

I have a nerdy interest in social media because of my professional background. As a former marketing director I had to be on top of trends, so I always investigated anything new. 

X from Elon Musk

I've been on Twitter (now X) since 2008 but mainly as a spectator. I've never had a big following. It was actually only recently that I finally discovered my "tribe."  

I became serious about book blogging about a year ago and found there's an engaged and close knit community. I created my own list of publishers, authors and book bloggers and this list now dictates my feed. 

Many people have left X because of the "pile-ons" that are synonymous with the platform.  I ignore them. I find X invaluable for breaking news: many stories break there first, leaving organizations like the BBC sometimes 40 minutes behind. 

I also find X a source of heart warming human goodness.  Many tweets go viral with acts of random kindness. I see warmth and kindness from strangers when people write of their deteriorating mental health. 

However, I've noticed that a lot of the people I was following on X have left. Similarweb says X has seen an 18.3% fall in users since March 2023. 

There is less content moderation, following Musk's job cuts, and I'm told nudity and sexual content is now rampant. I don't see it in my feed, fortunately.  There's constant speculation that sooner or later the platform will cease to exist. 

Having realised the importance of X to me as a content creator, I've now become verified.

But what of the alternatives?

Bluesky from Jack Dorsey

A few months ago, before I found my tribe on X, I noticed that one of the founders of the former Twitter Inc, Jack Dorsey, was creating a new platform called Bluesky and asking people to join a wait list.  A week ago I was finally invited to join.  

I anticipated that Dorsey would have recruited many of the hundreds of developers sacked by Musk, and that Bluesky would already be a formidable competitor to X.  I was surprised to find it's very much a beta.

Tumbleweed blows around. 

You join with zero followers and have no way of importing any, except through building a following. Once you've been there a while you start to get invitations that you can extend to friends -  I now have two invitations. 

It's very hard to find people to follow. There's a Discover button, but the people all seem to be either developers or AI accounts offering endless cat pictures. 

I tried a few tricks to find people to follow. Typing "UK" into the search bar doesn't bring up much, only accounts, and there aren't many with UK in their handle. I then looked at some of the followers of the Bluesky handles and found a few with very large followings, as the US has had beta testers for some time. But they all seem quite young and mostly American. 

I've tweeted a handful of times and got 3 likes for a post mentioning my trip to the ballet last weekend. I now have 13 followers.  I'll certainly stick around because it can only get better. There are no hash tags yet, or trending topics. It's cool to be at the beginning of something, as I always felt I was too late to the blogging and IG parties. 

Teal top with flamingo pink jacket and shorts

Threads from Meta 

Before I was invited onto Bluesky, I joined the clamour on the launch day of Meta's Threads to see what all the fuss was all about.  This is Meta's answer to Twitter. Well, I certainly didn't have a problem getting followers. For days I kept getting notifications that people on IG had accepted my invitation to follow them, including big brands who don't actually follow me there  (I follow them). 

Threads, for the first few days that I was a member, was like a big party full of stone cold sober strangers. It was as if no-one knew the expected behaviour.  The people imported from IG were not familiar with Twitter, and why should they be?  Instagram's function is different: people post pictures and videos of their lives. Twitter, or X, is for debate and views.

I tried a couple of conversational gambits - which books are you reading kind of thing.  Again, there were no hash tags or trending topics:  it was a giant and impossible to navigate smorgasbord of uncurated chaos. 

As I'm not the biggest fan of Meta, and view them as more corrosive and damaging to society than even Elon Musk, I stopped looking at Threads.  (Btw, if you try to delete your account you lose your Instagam account too).

It seems a lot of people have already given up on Threads. According to Similarweb,  there were 49 million users in week one. This dropped to 23.6 million near the start of week two. Time spent on the site has fallen to six minutes from 21. 

What's your view on what's happened to Twitter and its new rivals? Or have you always been oblivious and hope to remain so? Do let us know in the comments. 


Teal is the colour of the month at the Kettlewell Colour Club. I like this colour very much but don't have too much in it. It looks surprisingly good with pink. I'm wearing Kettlewell's true teal essential V with coral crops, Roman, and gold wedges, Vionic (old). For cooler days adding a Kettlewell Cate jacket in flamingo pink creates a "suit."  

I'm back tomorrow with the Tell Us About crew. This month we're responding to Suzy's prompt, Imagination. 

Sharing this post with: Weekday Wear at Away from the Blue, #AnythingGoes at My Random Musings, Hello Monday at Sunshine and Books, Tell it to Me Tuesday at Perfectly Imperfect, Rena at Fine WhateverTurning Heads Tuesday at Elegantly Dressed and Stylish,  Confident Twosday at I Do Declaire, Style with a Smile at StylesplashTalent Sharing Tuesdays at Scribbling BoomerCurated by Jennifer (Wednesdays), Chic & Stylish at Mummabstylish, #SpreadTheKindness  and #Linkup on the Edge at Shelbee on the Edge,  Thursday Fashion Files at Doused in Pink, #Neverendingstyle at The Grey BrunetteFancy Friday at Nancy's Fashion Style,  Traffic Jam Weekend at Marsha in the Middle Senior Salon Pitstop at Esme Salon Crafty Creators at Life as a Leo Wife,  Unlimited Link Party at Grammy's Grid 

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Is This Mutton's weekly link-up, WowOnWednesday, is celebrating its fifth anniversary.
It launched originally as a beauty linky because I couldn't find any to join. But it became clear the reason was that beauty bloggers weren't very interested in link-ups!

There were 12 entries in that first link-up, and to be fair, they were all about beauty, even if three were by me! Some of the participants still link up today, others are found now on IG or YouTube.   Last week's #WowOnWednesday had 70 entries, so it's quite a big link-up compared to many.  I have no plans of discontinuing it, although several link-ups have disappeared in the last year or so.  

I love the community that link-ups foster, and the chance to find and read great posts.  


Wow on Wednesday is the weekly link-up where bloggers can find new readers, and readers can find new blogs. I feature three favourites each Wednesday on Instagram, and my five or six top picks at the weekend on Twitter and Facebook. 

Any posts that interest women are welcome: fashion, beauty, home decor, gardening, books, travel, self-improvement, nutrition, recipes. Each week there will be as Featured Favourite for Fashion, Beauty and Other Categories.  There haven't been many Beauty posts - big opportunity!! 

Last Week's Favourites

Fashion: Amber from Avec Amber with her post French Inspired Transitional Style with S├ęzane

Beauty: Cheryl from Cheryl Shops and her Honest Review of Elemis Pro-Collagen

Most Clicked Non Fashion/Beauty Pick

If you haven't discovered Sandie @the_searchforsilverlinings on Instagram, you're in for a treat. She also has a blog and her post Body Talk: Reinventing Life and Embracing Disability was the favourite non-fashion or beauty post. Sandie also covers fashion and beauty quite frequently! 

You are invited to the Inlinkz link party!

Click here to enter


  1. I just recently ,,discovered,, Twitter. And find it rather amusing. A lot of humor out there.

  2. I use X and have just started on Threads, never heard of Bluesky though. Thanks for sharing your views hun xx Jacqui


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