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Thursday 13 April 2017

Boots Restore and Renew

Is Thois Mutton? looks at the Boots Restore and Renew serum
The PR team at Boots will be high-fiving themselves today after achieving the impossible: two editorial stories in a national daily about the launch of a new face cream.

As any marketer will tell you, editorial, ie, non-paid-for coverage, is the Holy Grail, and to achieve it you must have a strong story, a world first or huge breakthrough, underpinned by research.

But if you read the small print, Boots have only tested this product on 100 women. They have refused to allow the data to be assessed by an independent dermatologist. This is qualitative research, or as I prefer to call it, "PR research" because it isn't rigorous or meaningful.

The Horizon documentary

If you remember, a few years ago a Horizon TV documentary said there was evidence that the Boots Protect & Perfect serum could repair wrinkles and sun-damaged skin. The result? A year’s supply sold out in two weeks.

I duly tried this wonder product. As we all do with a new beauty product, we initially think "oh, this smells nice / goes on well / seems to be working!"  I see it every day with the beauty bloggers, myself included.  We're excited about a new product. Psychologically, we've spent money on it and we don't want to admit we may have fallen for some marketing hype.

Usually in a month's time, we've moved on to something else - so the product never really gets the long-term test it should have.

It didn't work for me

I found the Boots serum made my skin very dry. It certainly didn't live up to any of the claims. My strong belief is that women with mature skin should avoid "the strippers," as I call them. I have tried all the cult products which claim to resurface your skin and bring fresh new skin to the surface. Based on acids they speed up the generation of new skin cells. Yes, I've tried Pixi Glow Tonic and several products from Sunday Riley and Tata Harper. And I've stopped using them because long-term they dry out older skin and make you look more lined than when you started.

Hydration is more important for older skin so I spend my money on good quality facial oils, moisturisers and UVA/UVB protection.

Issues with "before and after" shots

Another beef I have with the cosmetics companies, apart from the lack of rigorous, long-term, quantitative research, is their before and after photos.

So many of the "afters" are shot in entirely different lighting situations, with the model sometimes wearing more flattering colours or a better hairstyle.

I'm sure the new Boots  Restore & Renew serum will be a sell out. Costing £28 it's claimed to be the first "clinically proven" serum to target the neck.  As Nora Ephron said, we all feel bad
about our neck. But remember ladies, 100 people is not "clinically proven." And Boots are masters of PR hype. Make sure you're spending your money wisely.



  1. I am totally with you about false and unproven claims about moisturisers improving actual wrinkles. And as for one's neck - it is what it is - this is ageing!!! Funnily enough my skin seems to like Boots moisturisers and serums especially the one that is an oil. But I never put any of it on thinking it will take 20 years off my age. Yes, totally agree that we need to hydrate and keep our skin well fed and protect ourselves from the sun, but anti-ageing - it cannot be. With you 100% here!

    1. I'm, glad you agree Penny, I was thinking the silence was an indication I'd got it completely wrong!

  2. I remember the programme, and didn't it create a stir! I am actually a fan of the Protect and Perfect. Only the original and not the advanced, that irritated my skin. I'm not using it at the moment, but I wouldn't rule it out. I think with a lot of skincare companies, it's finding what's right for you. A lot of trial and error!

  3. Seems to be nice product. Every woman likes to look beautiful and healthy. It is the dream of every female to look smart and healthy amongst her colleagues and to have that extra bit of aura around her. However, many women fail to realize their dreams as they are so caught up with their work and daily commitments that they fail to pay any attention to their body and skin. And because they don't pay any attention to their personal assets, these women lose their charm and fail to look beautiful even after layers of makeup are put on them. So it's very important to use right products.

  4. Skincare routine consists of three parts- Cleansing, Toning and Moisturizing. Don’t forget to cleanse, tone and moisturize your face at least twice a day. Skincare is the best investment you choose for yourself.

  5. Boots No. 7 Restore & Renew Beauty Serum is the Harry Potter of skincare. When this British drugstore product arrived in the United States last year, beauty cream.

  6. Hey! I loved this product would like to include in my skin care routine. I hope this product will do wonders to my skin.

    melissa@dermology anti-aging treatment serum


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