Fashion and fun for the over-50s.

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The target audience of Is This Mutton? is women over the age of 50 who are interested in fashion, beauty, books and jewellery.

We accept gifted products  (fashion, beauty, jewellery) if they are products we would happily choose and buy ourselves. In return we write an objective post,  and provide social media promotion, without copy approval.  

Is This Mutton's reputation rests on our objectivity, honesty and integrity.

We always indicate in posts if we are featuring products which have been gifted.  No mention of this means we bought the product(s).  This adheres to the guidelines from the Advertising Standards Authority (ASA).  

If we write a post about a gifted product, we will not include "do follow" links, in order to comply with Google guidance. It should not be an issue for brands with a good SEO strategy.

We do not offer any ad or link placements, affiliate links or sponsored / contributed content. This blog is not monetized to give readers the best experience. 

If you'd like to offer an opportunity, please email or via Instagram:  @is_this_mutton_

Our collaborations  (social media links by request)

Cotton Traders: 2023
Land's End: November 2022
The-Bias-Cut - here and here
Moshulu Shoes: 2022
Denner Cashmere here
Strive Footwear: here 
Woman & Home Christmas Live:  here   
Vionic shoes:  here and here
Lotus Shoes - here 
Lily and Me here
Joe Browns: here
Mistral: here

Vichy:  here
Dove - here
Look Fabulous Forever - here  here  here
ARK Skincare: firming serumcleanser and moisturizerexfoliator and masque
Josh Wood Hair here
Strivectin - here 
L'AVES skincare here
Endermospa here
Regentiv  blog
Forever You Beauty - here 
Violet Jordan - here 

Gemporia - here and here 
Eternal Collection - here
Martha Jackson Jewellery - here
Aphrodite Jewellery - here 
Happiness Boutique - here

Lingerie and Hosiery
Playtex Lingerie here
UK Tights here and here
UK Lingerie here
Maidenform here
Charnos hosiery: here
Aristoc hosiery - Instagram 

Adagio Teas 
Imedeen here
Utmost Me here
Scentered here
The Diet Plate: here

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